Nutrition by Dawn - Blog

All month long, we’ve been talking about systems: for your business, your lifestyle, and your wellbeing.

But there’s one more system we haven’t touched on yet… and it might be the most essential for business growth:

Lead generation.

If you're already booking clients on referrals alone? Amazing. Keep doing what’s working.
But if you’re sitting there wondering, “Where are all the people who need what I offer?” - this one’s for you.

What Is Lead Generation, Really?

Let’s simplify it:
Lead generation is simply about creating conversations.

It's how you meet new people, connect with potential clients, and build relationships that eventually convert into business.
And just like everything else we’ve talked about this month, it can (and should) be systematized.

My 3 Favorite Grassroots Lead Gen Systems

1. Speaking Opportunities

Get clear on your message… then go tell people.

Whether it’s on a podcast, a panel, a Chamber of Commerce lunch, or a national conference, speaking builds authority fast.
And it’s not just for the “big stages.” Speaking at a local meetup counts too.

💡 Bonus Tip: Conferences will often exchange speaking spots for sponsorships - win-win!

2. Interest Groups (Not Networking Groups)

You read that right. I say, skip the formal networking groups (where everyone’s just selling), and instead join interest-based groups.

Love food, wine, or travel? Find a group that aligns.

Why?

Because people buy from people they know, like, and trust. And that connection builds much faster over shared joy than business cards.

Grow your business and your joy system at the same time.

3. Value-Driven Webinars or Seminars

Think: mini-trainings where you teach something genuinely helpful.
In-person or virtual, big or small - it doesn’t matter. The key is to show up and serve.

People will:

• See you as an expert

• Learn to trust your perspective

• Start to think, “Hey… maybe I want more of this.”
   

You’re not just giving value - you’re building credibility.

Your Lead Gen System Starter Kit

If you're just getting started, here's your roadmap:

✅ Nail your messaging (who you help, how you help, why it matters)
✅ Get on a podcast or speaking event
✅ Join 1 interest-based group
✅ Host 1 small webinar or value training

And remember, this doesn’t have to be perfect. It just has to be intentional.

Don’t Wait to Be Found. Go Make Connections.

No amount of posting, perfecting, or planning will grow your business if no one knows who you are.

These grassroots strategies are how you show up and get seen - by the right people.

Because lead generation isn’t about leads.
It’s about relationships.